Wyzetalk is Workforce Engagement – it’s more than a software offering

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“….the attribute of trust is not pervasive in business. If an organisation has trust, it can create engagement. An engaged workforce provides happiness, profitability and longevity to business.”

For businesses to say they are about the ‘workforce’ is a huge statement to make. To elaborate on this,  ’employee engagement’ / ‘workforce engagement’ is a systemic and not a software solution offering.)

(Providers in the market place should be careful to advertise this unless they are capable of the complexity of the offering this unless you understand what you are saying. Its a systemic issue… it’s not about software.. it’s not a short term fix.

I have always been an entrepreneur, surrounding myself with people more capable than myself. I started a company when I was 24, it became a national operation, with 600 staff and over $ 50 million per annum turnover,  which I sold in 2008. It was predicated, in its structure, on command and control, hierarchical and siloed… by design…

At this juncture in my career I decided to take on a more personal journey by enrolling in an Executive MBA at UCT founded my Professor Tom Ryan. A challenging and positive, life-changing event. It opened the doors of systems thinking for me.

I wrote my dissertation on collaboration in the enterprise… the paper assumed that the attribute of trust existed in business. My partner and I started Wyzetalk in 2012. Wyzetalk, has grown into a unique, diverse international business, forming alliances with top national brands and consultancies – a world class product with world class partners.

We have realised that the attribute of trust is not pervasive in business. If an organisation has trust, it can create engagement. An engaged workforce provides happiness, profitability and longevity to business.

We have spent the last few years trying to understand how to build a connected workforce. How to build true engagement. How to build trust.

The Wyzetalk team understands that the enterprise is typically on the far right side of a room and the workforce, typically, is on the far left side of the room.

Our software builds the railway that links the two but its the content, the understanding and the authenticity that we curate that is built on that railway that builds trust over time.

Doing surveys to groups, giving them vouchers or rewards for their contribution creates possible short term gain but it’s  not a long term solution. Don’t be shallow, don’t be a fad.

We are not in the business of short term gain. We are here to create true workforce engagement. We want to bring the enterprise and its workforce together. Build a tribal culture that’s transparent, genuine and long-term, goal-oriented.

We love what we do and we want to evolve with our clients to make this a reality.

We recently held a breakfast for the mining industry. We were honoured to have Dr. James Motlatse and professor Tom Ryan present. This is the link: http://www.moneyweb.co.za/news/south-africa/messy-wage-negotiations-are-avoidable/

It takes the view that businesses need to become empathetic. It’s about the hands that do the work, but it’s about the mind and the heart of the workforce that matter as much.

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Getting from Social Business to Open Innovation.

So you’re using your Social Business Software platform to generate new ideas, everyone’s generally engaged and you have a sense that the mood is improving and communication is up. But what about the ideas that are being generated? When an idea is posted within your community, is there a process to determine which ideas are good, bad, worth taking further, as far as perhaps being called innovative innovations. How do you take these ideas through the full cycle to the point of delivering them them back to the business. How does this delivery take place?

Here’s the three letter “I” challenge –

Ideation;

Invigoration; and

Implementation

Most organisations are not geared for innovation. So while you’re creating your Social Business Software strategy and implementation plan, you need to understand that you are actually changing it, changing your business, altering your future, shifting your paradigm and acknowledging the power in your people. It’s called open innovation.

Too much emphasis is being placed on generating ideas (ideation) and far too little time is spent on the actual translation into action and then the implementation and execution of these ideas.

So I propose a change from the conventional innovation equation of:

innovation = ideas

to:

innovation = ideas + planning + implementation + recognition

If you have invested in a social business strategy and platform with a view to improving innovation then this is how you need to go about ensuring you achieve your objectives:

  1. Create an environment where you can stimulate ideas. Let the SBS platform automatically trigger these conversations and put SBS champions in charge of driving this process;
  2. Create an open ideation group within your SBS Community. So that everyone is encouraged to participate and build on each other’s ideas;
  3. Get the champions to meet (virtually and in person), to discuss the ideas posted in the ideation and other groups. Empower them to take decisions on which ideas to take further and encourage them to give feedback. Be dynamic and be engaged. This is not intended to be another hierarchy;
  4. Great ideas need to get the green light. They need to have actions plans with timelines behind them to ensure they get successfully implemented. And the initiator needs to be acknowledged and encouraged to be part of the success team responsible for the implementation;
  5. The mandate given to the idea committee and the ideator gives them ownership of the success;  and
  6. Create an incentive scheme for great ideas. This can be done through senior management recognition, monetary rewards or both. These schemes can be done weekly, monthly or when projects are completed.

You have to work on a small win methodology… take small wins and let them become big wins over time.

It’s powerful stuff… this social business thing!

Gys is the Co-founder and CEO of WyseTalk (Pty) Ltd. Africa’s leading social business software platform. Gys’s Masters thesis entitled ‘The delay of Social business Software in the Enterprise and its effects’ has won him international acclaim.

Building your Social Business Mission and Vision

It has been a while since my last post, apologies.

I recently read an amazing quote by Jose Ortega Gasset, 1966:  “Man has been able to grow enthusiastic over his vision of … unconvincing enterprises. He has put himself to work for the sake of an idea, seeking by magnificent exertions to arrive at the incredible. And in the end, he has arrived there. Beyond all doubt it is one of the vital sources of man’s power, to be thus able to kindle enthusiasm from the mere glimmer of something improbable, difficult, remote.”

During the initial phases of a Social Business Software deployment phase you have to engage and construct your Social Business Software Mission. This mission has to guide you in delivering your enterprises overarching Mission and Vision over time.

In this post, I will share some of our ideas and our methodologies.

So when we start out we make it clear that the social business mission is not a “motherhood statement” filled with pious platitudes… as an example “to provide the best value for money” or “intelligent and disciplined application of proven principles of organisation and management.” This is common sense right? No business would exist with saying they provide the worst value for money or that they intend to make undisciplined or unintelligent applications of unproved principles of organisation and management!

So here are five guiding principles:

  1. A Social Business Software mission statement should contain a formulation of the organisations ideals and do so in a way that makes possible valuation of its progress possible;The statement mustn’t state what it must do survive; it should state what it chooses to do to thrive. 
  2. A Social Business Software mission statement should define the business that the organisation wants to be in, not necessarily what it is in; (I have written on the the Open  Innovation Paradigm)How can the social business mission statement identify the general means by which the organisation can achieve its ideals. How can the platform expand on the organisations concept of itself?
  3. A Social Business Software mission statement should be unique and not suitable for any other organisation.. what will define the enterprise to match its overarching mission and vision;It also needs to layout the uniqueness of the organisation wrapping into it and understanding its culture.
  4. A Social Business Software mission statement should be relevant to all of the organisations stakeholders by stating its function relative to each type;How can the foundations be constructed so as to serve the interests of its stakeholders over time, not just those of management, stockholders or both. It must appeal to everyone in the enterprise.
  5. A Social Business Software mission statement should be exciting, challenging and inspiringIf it fails here, it will fail to produce change no matter what its other properties are.

Brief insight which hopefully provides insight into your building blocks for a successful SBS deployment.

Have a great weekend