Wyzetalk is Workforce Engagement – it’s more than a software offering

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“….the attribute of trust is not pervasive in business. If an organisation has trust, it can create engagement. An engaged workforce provides happiness, profitability and longevity to business.”

For businesses to say they are about the ‘workforce’ is a huge statement to make. To elaborate on this,  ’employee engagement’ / ‘workforce engagement’ is a systemic and not a software solution offering.)

(Providers in the market place should be careful to advertise this unless they are capable of the complexity of the offering this unless you understand what you are saying. Its a systemic issue… it’s not about software.. it’s not a short term fix.

I have always been an entrepreneur, surrounding myself with people more capable than myself. I started a company when I was 24, it became a national operation, with 600 staff and over $ 50 million per annum turnover,  which I sold in 2008. It was predicated, in its structure, on command and control, hierarchical and siloed… by design…

At this juncture in my career I decided to take on a more personal journey by enrolling in an Executive MBA at UCT founded my Professor Tom Ryan. A challenging and positive, life-changing event. It opened the doors of systems thinking for me.

I wrote my dissertation on collaboration in the enterprise… the paper assumed that the attribute of trust existed in business. My partner and I started Wyzetalk in 2012. Wyzetalk, has grown into a unique, diverse international business, forming alliances with top national brands and consultancies – a world class product with world class partners.

We have realised that the attribute of trust is not pervasive in business. If an organisation has trust, it can create engagement. An engaged workforce provides happiness, profitability and longevity to business.

We have spent the last few years trying to understand how to build a connected workforce. How to build true engagement. How to build trust.

The Wyzetalk team understands that the enterprise is typically on the far right side of a room and the workforce, typically, is on the far left side of the room.

Our software builds the railway that links the two but its the content, the understanding and the authenticity that we curate that is built on that railway that builds trust over time.

Doing surveys to groups, giving them vouchers or rewards for their contribution creates possible short term gain but it’s  not a long term solution. Don’t be shallow, don’t be a fad.

We are not in the business of short term gain. We are here to create true workforce engagement. We want to bring the enterprise and its workforce together. Build a tribal culture that’s transparent, genuine and long-term, goal-oriented.

We love what we do and we want to evolve with our clients to make this a reality.

We recently held a breakfast for the mining industry. We were honoured to have Dr. James Motlatse and professor Tom Ryan present. This is the link: http://www.moneyweb.co.za/news/south-africa/messy-wage-negotiations-are-avoidable/

It takes the view that businesses need to become empathetic. It’s about the hands that do the work, but it’s about the mind and the heart of the workforce that matter as much.

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The relevance of Social Business Software in the context of Soft Systems Methodology

Introduced to systems thinking during my EMBA, I have been a total convert for over three years now. In addition to creating a shift in my perceptions and the way in which I approach business and life in general, it was also the primary motivator behind the co-creation of a Social Business Software platform.

Social Business Software, SBS, creates an environment where systems thinking can be practiced and executed. Here’s what I mean.

The premise of Soft Systems Methodology, SSM, is that ‘whatever the nature of the organisation, assume that the individuals within it are pursuing purposeful activity.’

Now one would assume that all organisations today exist because they have a purposeful activity. Most, one would assume, are to keep stakeholders happy, to show growth and sustained profitability over time.

Why then, in so many organisations, are the alignments of the individuals within the organisation often conflicted with the purposeful activity of the enterprise as a whole?

The successful deployment of Social Business Software within an organisation seeks to align the organisations purposeful activity with that of the individuals within. It seeks, in a virtual setting, to merge the silo’s that exist within the enterprise and to some extent the hierarchy, by creating a virtual space for the enterprise. SBS requires trust and leaders who believe that the people in their companies really matter. That they have great ideas, seen and experienced through a different lens and perspective, and that by allowing them to share these ideas and impart their knowledge it will eventually lead to a richer more aligned and productive enterprise.

SBS creates the virtual space for executives to make announcements, to drive the company’s objectives through their teams. Idea generation and knowledge sharing happen across departments and hierarchies and the organisation really has the opportunity to align its purposeful activities with that of its people.

Successfully deployed SBS within enterprises has returned amazing results:

  • 15% increase in employee productivity;
  • 2-4% bottom line improvement,
  • reduced email load by 21%,
  • reduced meetings by 16%,
  • reduced the time to find knowledge, expertise and best practices by 34%,
  • 24% decrease in employee turnover,
  • 61% increase in employee connectedness,
  • 38% increase in employee satisfaction,
  • increase in deal size by 5%,
  • increase in win rate by 12%,
  • decrease in RFP response time by 25%,
  • increase in number of deals per year by 8%,
  • decrease in deal cycle time by 22%,
  • increase in sales per rep. 13%,
  • reduction in staff turnover by 12%
  • increase in sales per rep by 13% .

Gys is the Co-founder and CEO of WyseTalk (Pty) Ltd. Africa’s leading social business software platform. Gys’s Masters thesis entitled ‘The delay of Social business Software in the Enterprise and its effects’ has won him international acclaim.