It’s been a while since my last blog. The last several months have been spent trying to more deeply understand the concept of collaboration. When one speaks of collaboration we assume that the employees are actually engaged, that workforces are engaged. That’s one hell of an assumption considering that up to 83% of businesses globally have a disengaged workforce. There is just no way that you can create a collaborative or innovative environment if your own people feel disengaged and undervalued.
So what do you need to have an engaged workforce? That lies with the psychological contract. Rousseau’s definition (1995) is “The psychological contract is individual beliefs, shaped by the organisation, regarding terms of an exchange arrangement between the individual and their organisation.” In essence and at a very basic level its attributes include trust, communication and transparency but it also goes deeper. The strong presence of the psychological contract within businesses is closely correlated with positive employee engagement.
Take a look at the diagram below from Robinson (2004)
Here’s another view from Penna (2007)
Maybe what organisations need to do first is focus on fulfilling the psychological contract through meaningful employee engagement?
At the absolute base, this starts with identifying each persons strengths, make sure they are the right fit for their job, surround them with great managers and management, share strategy, have transparent accountability and performance matrices, fluid communication and continued employee development.
If all of this gets done your business will reach sustainable growth, real profit increases and overall increases in Total Shareholder Returns. In fact a study by Hewitt (2005) after a four year study concluded that TSR in highly engaged organisations could be as high as +20,2%, Moderately engaged organisations were +5,6% and poorly engaged -9,6%…
I just don’t think this can continue to be ignored. I think that its time for businesses to really plan to engage with their people. Imagine what you could achieve?
Gys is the CEO and Co-founder of Wyzetalk. Wyzetalk is the leading Enterprise Social Network and Workforce engagement platform in Africa.
Gys is a student of systems thinking and has a masters degree in systems. He has an internationally accredited paper on “The effect of social business software in the enterprise and its effects”