So you’re using your Social Business Software platform to generate new ideas, everyone’s generally engaged and you have a sense that the mood is improving and communication is up. But what about the ideas that are being generated? When an idea is posted within your community, is there a process to determine which ideas are good, bad, worth taking further, as far as perhaps being called innovative innovations. How do you take these ideas through the full cycle to the point of delivering them them back to the business. How does this delivery take place?
Here’s the three letter “I” challenge –
Most organisations are not geared for innovation. So while you’re creating your Social Business Software strategy and implementation plan, you need to understand that you are actually changing it, changing your business, altering your future, shifting your paradigm and acknowledging the power in your people. It’s called open innovation.
Too much emphasis is being placed on generating ideas (ideation) and far too little time is spent on the actual translation into action and then the implementation and execution of these ideas.
So I propose a change from the conventional innovation equation of:
innovation = ideas
innovation = ideas + planning + implementation + recognition
If you have invested in a social business strategy and platform with a view to improving innovation then this is how you need to go about ensuring you achieve your objectives:
- Create an environment where you can stimulate ideas. Let the SBS platform automatically trigger these conversations and put SBS champions in charge of driving this process;
- Create an open ideation group within your SBS Community. So that everyone is encouraged to participate and build on each other’s ideas;
- Get the champions to meet (virtually and in person), to discuss the ideas posted in the ideation and other groups. Empower them to take decisions on which ideas to take further and encourage them to give feedback. Be dynamic and be engaged. This is not intended to be another hierarchy;
- Great ideas need to get the green light. They need to have actions plans with timelines behind them to ensure they get successfully implemented. And the initiator needs to be acknowledged and encouraged to be part of the success team responsible for the implementation;
- The mandate given to the idea committee and the ideator gives them ownership of the success; and
- Create an incentive scheme for great ideas. This can be done through senior management recognition, monetary rewards or both. These schemes can be done weekly, monthly or when projects are completed.
You have to work on a small win methodology… take small wins and let them become big wins over time.
It’s powerful stuff… this social business thing!
Gys is the Co-founder and CEO of WyseTalk (Pty) Ltd. Africa’s leading social business software platform. Gys’s Masters thesis entitled ‘The delay of Social business Software in the Enterprise and its effects’ has won him international acclaim.