The relevance of Social Business Software in the context of Soft Systems Methodology

Introduced to systems thinking during my EMBA, I have been a total convert for over three years now. In addition to creating a shift in my perceptions and the way in which I approach business and life in general, it was also the primary motivator behind the co-creation of a Social Business Software platform.

Social Business Software, SBS, creates an environment where systems thinking can be practiced and executed. Here’s what I mean.

The premise of Soft Systems Methodology, SSM, is that ‘whatever the nature of the organisation, assume that the individuals within it are pursuing purposeful activity.’

Now one would assume that all organisations today exist because they have a purposeful activity. Most, one would assume, are to keep stakeholders happy, to show growth and sustained profitability over time.

Why then, in so many organisations, are the alignments of the individuals within the organisation often conflicted with the purposeful activity of the enterprise as a whole?

The successful deployment of Social Business Software within an organisation seeks to align the organisations purposeful activity with that of the individuals within. It seeks, in a virtual setting, to merge the silo’s that exist within the enterprise and to some extent the hierarchy, by creating a virtual space for the enterprise. SBS requires trust and leaders who believe that the people in their companies really matter. That they have great ideas, seen and experienced through a different lens and perspective, and that by allowing them to share these ideas and impart their knowledge it will eventually lead to a richer more aligned and productive enterprise.

SBS creates the virtual space for executives to make announcements, to drive the company’s objectives through their teams. Idea generation and knowledge sharing happen across departments and hierarchies and the organisation really has the opportunity to align its purposeful activities with that of its people.

Successfully deployed SBS within enterprises has returned amazing results:

  • 15% increase in employee productivity;
  • 2-4% bottom line improvement,
  • reduced email load by 21%,
  • reduced meetings by 16%,
  • reduced the time to find knowledge, expertise and best practices by 34%,
  • 24% decrease in employee turnover,
  • 61% increase in employee connectedness,
  • 38% increase in employee satisfaction,
  • increase in deal size by 5%,
  • increase in win rate by 12%,
  • decrease in RFP response time by 25%,
  • increase in number of deals per year by 8%,
  • decrease in deal cycle time by 22%,
  • increase in sales per rep. 13%,
  • reduction in staff turnover by 12%
  • increase in sales per rep by 13% .

Gys is the Co-founder and CEO of WyseTalk (Pty) Ltd. Africa’s leading social business software platform. Gys’s Masters thesis entitled ‘The delay of Social business Software in the Enterprise and its effects’ has won him international acclaim.

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