Building your Social Business Mission and Vision

It has been a while since my last post, apologies.

I recently read an amazing quote by Jose Ortega Gasset, 1966:  “Man has been able to grow enthusiastic over his vision of … unconvincing enterprises. He has put himself to work for the sake of an idea, seeking by magnificent exertions to arrive at the incredible. And in the end, he has arrived there. Beyond all doubt it is one of the vital sources of man’s power, to be thus able to kindle enthusiasm from the mere glimmer of something improbable, difficult, remote.”

During the initial phases of a Social Business Software deployment phase you have to engage and construct your Social Business Software Mission. This mission has to guide you in delivering your enterprises overarching Mission and Vision over time.

In this post, I will share some of our ideas and our methodologies.

So when we start out we make it clear that the social business mission is not a “motherhood statement” filled with pious platitudes… as an example “to provide the best value for money” or “intelligent and disciplined application of proven principles of organisation and management.” This is common sense right? No business would exist with saying they provide the worst value for money or that they intend to make undisciplined or unintelligent applications of unproved principles of organisation and management!

So here are five guiding principles:

  1. A Social Business Software mission statement should contain a formulation of the organisations ideals and do so in a way that makes possible valuation of its progress possible;The statement mustn’t state what it must do survive; it should state what it chooses to do to thrive. 
  2. A Social Business Software mission statement should define the business that the organisation wants to be in, not necessarily what it is in; (I have written on the the Open  Innovation Paradigm)How can the social business mission statement identify the general means by which the organisation can achieve its ideals. How can the platform expand on the organisations concept of itself?
  3. A Social Business Software mission statement should be unique and not suitable for any other organisation.. what will define the enterprise to match its overarching mission and vision;It also needs to layout the uniqueness of the organisation wrapping into it and understanding its culture.
  4. A Social Business Software mission statement should be relevant to all of the organisations stakeholders by stating its function relative to each type;How can the foundations be constructed so as to serve the interests of its stakeholders over time, not just those of management, stockholders or both. It must appeal to everyone in the enterprise.
  5. A Social Business Software mission statement should be exciting, challenging and inspiringIf it fails here, it will fail to produce change no matter what its other properties are.

Brief insight which hopefully provides insight into your building blocks for a successful SBS deployment.

Have a great weekend

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s