Dynamic and Highly adaptable organizations today have been blurring the lines between strategic decision and operations. Here employees are generally expected to understand the organizations goals and strategies. Due to the pace of change businesses have to react, change and adapt these strategic goals frequently and do so rapidly.
If employees understand the visions and strategies and are in a well-designed social business software framework they can assist organizations achieve these goals.
Social Business Software aims to capture end-user tacit knowledge and integrate it within the existing knowledge of the business process models therefore forming a decentralized knowledge management framework. Thus the business processes that are designed are done with the participation of the organisational community aligned with the businesses strategic goals. Hence knowledge management through the use of SBS is created in two ways. Firstly current knowledge that exists within the organisation can be shared through the platform and secondly end-users can contribute to the existing knowledge with their own tacit knowledge.
Social Business Software allows for both a top-down and a bottom-up view of knowledge creation to occur through collaboration within their own business environment. One could argue that the top-down view of knowledge is very structured and compliant while the view on knowledge as ideation from the bottom-up can be seen in a less structured paradigm. Businesses that have fully embraced SBS have the ability to integrate formal and informal knowledge which allows to environment to adapt and change in order to achieve the strategic goals and vision of the enterprise.
The diagram below illustrates the Causal Loop of the Social Business enterprise commnity and knowledge capturing process.
In conclusion, the distance between business strategy and business operation is becoming shorter. Organizations can no longer rely on crystallized procedures, though they strive for optimized business operation. Businesses today have to constantly adapt to environmental changes. Therefore SBS allows an organisation to emphasize standardization and optimization and pair it with adaptation and the achievement of needs. Overall it creates an environment, which integrates the formal knowledge described in business operation with tacit human knowledge and is able to constantly allow for the reinterpretation of business strategy in the face of business environment changes.