To start with any plan for idea creation or planning for innovation, one needs to understand group dynamics and the differences in personalities of individuals and we need to know how to use this knowledge to manage groups to use this knowledge to guide the group in a productive way; establish an atmosphere in which the participants are willing to share their ideas and build on others’ ideas; maintain the energy level of the participants and enable them to stay focused on the task; and finally connect their previous knowledge and
experience to the current situation.
Remember that creativity is manifested by expressing unusual thoughts and that collaboration must be interesting and stimulating.
In the enterprise, we are looking for Interactivists.
Interactivists are not willing to return to a previous state, to settle for things
as they are, or to accept the future that appears to confront them. They believe
that the future can be created and is dependent upon what one does between
now and then. In planning, the process, not the plan, is the most important
product. Interactivists dissolve a problem by changing the nature of either the
entity that has it, or altering the environment in order to eliminate the problem
entirely. They idealize by designing a desirable future and inventing ways to bring
it about. Firstly it is important to give all stakeholders of an organization an opportunity to participate in the ideation process. Everyone needs to see and understand certain scenarios that the business is catering for. Social business software can help an organnisation with flexibility and responsiveness in real time and enables it to withstand change rapidly. This gives the organization more control over what lies ahead. Second, you need to consider all the subsystems of the organization, as well as the systems surrounding it to be part of the problem and the solution. This makes
you mindful of the impact of the future decisions on the organization in its
entirety. Involving all concerned parties in the decision-making process ensures
that all parties are heard and all issues are covered. This leads to better, more
Third, Social Business Software promotes participation. A participative climate helps employees
believe that they are important assets in the organization and that they can make
a difference. Participants in the process may include
employees, top management, shareholders and clients. So the ability to both co-ordinate top-down and bottom-up decision making is made possible.
process is advantageous for their in-depth knowledge and expertise at the
Fourth, SBS supports an environment that facilitates employee
empowerment. Employee empowerment involves an individual’s sense of self determination and autonomy in influencing work outcomes. Empowered employees see themselves as integrated into the
key political channels for getting work done in organizations.
This gives them a sense of personal and professional satisfaction, which leads to
Fifth, SBS acknowledges creativity and appreciates out-of-the-box thinking.
Participants are encouraged to be as creative as possible in coming up with the
new best practices and innovations for the enterprise.
Teams are encouraged to be as imaginative and creative as possible. This can lead to breakthroughs for the organization and the
Sixth, it facilitates ease of implementation.
Important aspects of the IP
methodology are transparency and awareness are critical. Being transparent
addresses and manages the employees’ feelings of apprehension and fear of the
unknown. This lessens the resistance and facilitates buy-in. SBS can be
used for a specific project within a particular department, as well as for the
strategic goals of an entire organization. It can also be used for initiatives of
private organizations, non-profit organizations, government agencies and cities
all over the world.