Understanding the Growth of Social Business Software

The rumour mill abounds with Microsoft’s possible purchase of Yammer. Yammer is one of the largest Social Business Software platforms globally and has attained a massive following of users. While their business case has yet to be proven from, case studies reflect that enterprise use of Social Business Software show its Return on Investment.

Social Business Software has the potential to change the way businesses collaborate which leads to dramatic shifts in innovation and efficiencies.

Yet a recent piece by IBM reveals that currently only 16% of CEO’s are seeing the potential of Social Media and Social Business and in 3-5 years they expect that number to increase to 57%.


The price that is purportedly being paid for Yammer by Microsoft is $ 1.2 billion which might seem exorbitant, but with these kind of statistics the market size for Social Business Software is enormous. In the next two years alone, the market is expected to reach almost $ 2 billion in revenues.

CEO’s cannot ignore what Social Business Software can do for their businesses.


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